Why PX as a Product exists

The People function isn’t broken, but it is outdated. Most teams are stuck in reactive loops, working in silos, and buried in systems that weren’t designed for today’s pace of change.

We created PX as a Product to bring a new operating model to People work, grounded in strategy, driven by discovery, and designed to deliver outcomes that matter to both the business and your people.

Vision: A future where People leaders operate with clarity, agility, and influence, shaping work that works.
Mission: To teach People teams to work like Product teams.

Work is a product. Your employees are your users.

 We believe the employee experience should be treated like a strategic product, something you actively design, iterate, and improve. That mindset unlocks better systems, stronger teams, and more meaningful results.

Between us, we’ve led product and customer experience strategy at scale inside some of the world’s most complex, fast-moving organisations. And we’ve seen firsthand how broken and disconnected the People function can feel.

PX as a Product is the model we needed, and now we’re here to share it with others.

Meet the founders

Chris Metcalfe

Product Leader. Systems Thinker.

Chris is a former product executive turned organisational strategist. He’s led product and HR tech teams at Workday, Docebo, and Primark, and created the widely read blog The Operating Model. At PX as a Product, he helps People teams build clarity, capability, and cohesion, through systems, not slide decks.

Samantha Murray

CX Architect. Brand Strategist. Alignment-Driven Operator.

Samantha is a senior GTM and CX strategist with a decade of experience helping high-growth orgs scale. She’s held leadership roles at Shopify and Docebo and now advises orgs on aligning strategy, message, and experience. At PX as a Product, she helps leaders shift from intention to execution with clarity and impact.